Simple Tips To Aid Affiliate Marketers Keep Away From Trademark Infringement Dilemmas


It is a common trend that some online marketers can make an effort to earn commissions by targeting trademark brand names. While there are some proper, legal ways to get this done, many marketers do not have the right knowledge or simply do not care to take time to ensure that they are not violating trademark infringement or copyright laws.

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However, ignorance to these laws will not stop companies from filing lawsuits or affiliate programs from seizing commissions. Some simple recommendations and rules to follow have been provided here that can help both beginner and expert affiliate marketers avoid problems that can result in a lot of lost effort and time, along with potential legal costs.

Brand name Domains

One of the most common mistakes made by online marketers is registering domain names that contain brand names or other trademarked names. Unfortunately, domain name registrars do not give customers adequate warnings about these types of registrations, not as prevent them, so it is important that marketers are vigilant to ensure they truly are perhaps not registering one of these domains.

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The consequences of registering a brand name domain can differ, even beyond the scope of lawsuits, but none of them are good news for the person that bought the domain. The legal owner of a trademarked name can simply have website hosting suspended to bring the website down, and they can also seize actual ownership of the domain and web site and never having to pay the site owner anything.

Affiliate programs are also conscious of these issues and can get in trouble if they don't enforce them. Because of this, commissions can be seized from account balances and even from past paid funds. In addition to this major problem that nobody really wants to experience, affiliates tend to be permanently banned from the network after these violations.

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Trademark Impersonation

Another major violation of trademark laws is any kind of attempt to deceive or even imply that the affiliate is associated with the legal owner of the trademark. Specific language should be provided on every page of a website that references a trademarked name to ensure this distinction is clear to the visitors of the site.

Logos are another important aspect of trademark impersonation and infringement that's often violated by affiliates. Unless a company specifically states or provides written permission that their logo or likeness may be used, affiliates should completely avoid using those logos in any manner.

The best way to avoid these problems would be to simply use plain text to state the company or brand name. Special HTML characters may also be used to mark it with the "TM" symbol, while a disclaimer on the page states who's the legal owner of the trademark.

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Targeting Brands on Search engines

In general, brand names shouldn't be targeted with pay-per-click advertising on search engines. This is often referred to as "keyword bidding", so brand name or trademarked key words shouldn't be targeted in these search marketing campaigns.

There is a proper way to focus on brand-name keyword traffic on search engines. Single pages on a site can have a page title or page content which includes the trademarked manufacturer using the recommended trademark marking and a disclaimer. If these pages are correctly optimized for those brand-name keyword phrases, organic search engine rankings can be obtained for all those phrases.

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Untapped Niche Markets

When used incorrectly, having fun with trademarks and brand names can get online marketers into serious trouble, but when used properly, they can give a major revenue stream. In general, many of these niche markets centered around brand names have extremely low competition.

There are two main reasons why brand name competition is usually low. The very first is that a lot of marketers don't know the proper rules to compete in these markets, or they are too intimidated of the potential consequences to try. The second reason is that quite a few marketers try and do not get it done properly, so they are shut down frequently.

By preventing the common mistakes of trademark infringement and following some simple tips, affiliate marketers can tap into a whole world of niche markets with a lot of potential. One of the best and easiest ways to succeed in these markets would be to build review internet sites for a general type of product with individual pages to target brands for that product type.

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